Hey! I’m Sylvia.
I’m a dynamic professional with extensive experience managing various facets of small business operations and honing in on digital marketing strategies.
With a background as a small business manager, user experience designer, and multimedia storyteller, I bring a unique perspective to aligning marketing initiatives with operational functions.
In my current role at a startup, I've honed my skills in crafting seamless customer experiences, both digitally and in-person, while advocating for employer, employee, and customer satisfaction.
I excel at aligning marketing strategies with operational realities, ensuring all stakeholders – from internal teams to valued customers – benefit from frictionless interactions.
I thrive on creating compelling content, yet I'm equally driven by the opportunity to spearhead marketing campaigns that ignite movements!
Strategic Insights and Philosophies
Aligning Operational Functions with Marketing Initiatives
Learn how aligning operational excellence with marketing promises can transform your business outcomes. See why I'm committed to applying these principles not just in theory, but in practical, professional settings.
Core Competencies
Digital Marketing
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Developed and executed comprehensive email marketing campaigns.
Skilled in direct response, informational, and transactional email.
Software: MailChimp, Constant Contact, ClickFunnels, Squarespace.
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Created engaging content for blogs, social media, and websites.
Software: Adobe Creative Suite, Canva, Figma, Procreate, Wondershare Filmora.
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Managed various social media accounts.
Platforms: Facebook, Instagram, YouTube, TikTok, Pinterest
Software: Hootsuite, Planoly, Trello, Later
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Designed and maintained user-friendly websites.
Software: Squarespace, WordPress, Shopify, Wix.
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I wrote and contributed to blogs, post, and general copywriting for advertising purposes.
Documented the process of teaching yoga in Spanish and self-published an ebook, leading to the formation of an organization dedicated to training yoga teachers in Spanish.
Crafted landing pages
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Implemented SEO strategies to improve search engine rankings.
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Utilized UTM tracking to analyze marketing campaign effectiveness.
Software: Google Analytics
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Edited and produced high-quality video content for marketing purposes.
Software: Canva, Wondershare Filmora, iMovie.
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Produced and edited a variety of multimedia content including blogs, books, videos, animations, GIFs, flipbooks, and interactive documents to enhance brand storytelling and engagement.
Developed rich multimedia experiences that captivate audiences and effectively convey marketing messages.
UX Design + Operational Efficiency
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Designed frictionless customer experiences to enhance satisfaction and engagement.
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Developed and implemented standard operating procedures (SOPs) ensuring efficiency and compliance.
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Identified and analyzed outdated and inefficient processes.
Redesigned workflows to enhance productivity and reduce bottlenecks.
Implemented new standard operating procedures (SOPs) to streamline operations.
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Bridged marketing and operations teams to align initiatives with seamless execution.
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Built and managed an internal communication hub, similar to Slack.
Facilitated seamless communication and collaboration across teams.
Enhanced information sharing and project management through the hub.
Event Management & Other Initiatives
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Hosted and coordinated a variety of on-site and off-site events, ensuring seamless execution from setup to breakdown.
Organized niche events in diverse settings, engaging a wide range of audiences.
Assisted in the logistics, including the setup and teardown of event spaces.
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Scheduled and organized event logistics, including travel and accommodations.
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Promoted events through targeted marketing campaigns.
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Documented my teaching process from English to Spanish and self-published an e-book.
Sparked a movement that led to the creation of an entire organization dedicated to teaching yoga teachers how to instruct in Spanish.
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Hosted a weekly yoga segment on TV for one year, delivering sessions in Spanish.
Made yoga accessible to a new community of students, promoting healing and wellness through this modality.
A La Carte Services
